Becoming Clear On What Your Goals Are

May 24, 2017

Filter thru the madness and get clear on your goals now.

If you’re anything like the typical human, then you have dreams and goals in your life. In fact, there are probably many things — large and small — that you would like to accomplish.

That’s great, but there is one common mistake we often make when it comes to setting goals. (I know I’ve committed this error many times myself.)

The problem is this: we set a deadline, but not a schedule.

We focus on the end goal that we want to achieve and the deadline we want to do it by. We say things like, “I want to lose 20 pounds by the summer” or “I want to add 50 pounds to my bench press in the next 12 weeks.”

The problem with this is that if we don't magically hit the arbitrary timeline that we set in the beginning, then we feel like a failure … even if we are better off than we were at the start. The end result, sadly, is that we often give up if we don't reach our goal by the initial deadline.

 

Click to link purchase the "Business Credit & Big Loans in 60 Days" eBook: https://www.amazon.com/Business-Credit-Big-Loans-Days-ebook/dp/B0727LF6QW/ref=sr_1_8?s=books&ie=UTF8&qid=1496506933&sr=1-8

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Don’t Stop What Is Already Working

May 23, 2017

 

In this episode, Brose talks about mastering one thing before branching off. Many times we get discouraged and become unhappy with the results of our efforts. That isn't a sign to start something new. It is a sign that it is time to improve your efforts and work ethic. 

There are sayings like, "I've got too many irons in the fire" or "I have too much on my plate" A Russian Proverb along those lines is, "If you chase two rabbits, you will not catch either one."

Are you spreading yourself too thin by going after too many things at the same time?  Often you will get more accomplished by taking on tasks one at a time.  By focusing all of your attention on one thing, you can give it the attention it needs.  

Too many people try to be all things to all people and they only succeed in frustrating themselves.  By becoming good at one thing at a time, you will become a master of many things. 

Follow me on instagram @BroseRoyce

Be sure to subscribe and leave a 5-star rating if you enjoy the show.

 

 

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How To Effectively Market Your Business

May 15, 2017

5 places to run ads for your business.

Pay per click advertising is a great way to get visitors when you need traffic and you need it now. But it’s risky: With poor setup or poor ongoing management, you can spend a fortune, generate many visits, and end up with nothing to show for it. This article will provide you with a high-level view of pay per click advertising, outline some general strategies, and provide an example of what to do, and what not to do.

Pay per click advertising can generate traffic right away. It’s simple: Spend enough, get top placement, and potential customers will see your business first. If folks are searching for the key phrases on which you bid and you’ve placed a well-written ad, you will get clicks the moment the ad is activated.

So PPC advertising is fast: With some systems, such as Google AdWords, you can generate targeted traffic within a few minutes of opening an account.

PPC advertising is also nimble: Where organic search engine marketing or other forms of advertising can lag weeks or months behind changing audience behavior, you can adjust most pay per click campaigns in hours or days. That provides unmatched ability to adjust to market conditions and changing customer interests.

PPC can also be a bargain: Sometimes, you can find keyword ‘niches’ for which the top bid is a fantastic deal. These are longer, highly specific phrases, that not everyone will have taken the time to pursue; “long-tail search terms”. In this case, PPC is a great option because you can generate highly targeted traffic to your site for a fraction of the cost of any other form of paid advertising.

So, balancing the good and the bad, where does PPC fit in? As a focused advertising tool.

But PPC advertising can run up costs extremely quickly. It’s easy to get caught up in a bidding war over a particular keyword and end up spending far more than your potential return. ‘Ego-based’ bidding, where a CEO/marketer/someone else decides they Must Be Number One no matter what, can cost thousands upon thousands of dollars. Also, bid inflation consistently raises the per-click cost for highly-searched phrases.

This inflation is caused by ego-based bidding and by the search engines themselves, who impose quality restrictions on many keywords. These quality restrictions increase the cost per click even if no one else is bidding.

Junk traffic can also suck the life out of your campaign. Most, but not all pay per click services or providers distribute a segment of their budget to several search engines and other sites via their search partners and content networks. While you certainly want your ads displayed on Google and/or Bing, you may not want your ads showing up and generating clicks from some of the deeper, darker corners of the Internet. The resulting traffic may look fine in high-level statistics reports, but you have to separate out partner network campaigns and carefully manage them if you’re going to get your money’s worth.

Finally, pay per click advertising does not scale. If you get more traffic, you pay more money in nearly direct proportion to that traffic – your cost per click stays constant, and your overall cost increases.

Compare that to search engine optimization, where you invest a fixed amount of effort and/or money to achieve a better rank, and your effective cost per click goes down as you draw more traffic.

 

Purchase eBooks for more detailed information:

10 Ways To Make A Million Dollars: https://www.amazon.com/dp/B072JVNHWS

Business Credit & Big Loans in 60 Days: https://www.amazon.com/Business-Credit-Big-Loans-Days-ebook/dp/B0727LF6QW/ref=sr_1_8?s=books&ie=UTF8&qid=1496506933&sr=1-8

 

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Buying a Business vs. Starting a Business

May 2, 2017

We do not always have to reinvent the wheel. Sometimes it's safe to simply follow genius. Should you be buying an existing business? Why not.

When most people think of starting a business, they think of beginning from scratch--developing your own ideas and building the company from the ground up. But starting from scratch presents some distinct disadvantages, including the difficulty of building a customer base, marketing the new business, hiring employees and establishing cash flow...all without a track record or reputation to go on.

Buying an Existing Business

In most cases, buying an existing business is less risky than starting from scratch. When you buy a business, you take over an operation that's already generating cash flow and profits. You have an established customer base, reputation and employees who are familiar with all aspects of the business. And you don't have to reinvent the wheel--setting up new procedures, systems and policies--since a successful formula for running the business has already been put in place.

On the downside, buying a business is often more costly than starting from scratch. However, it's easier to get financing to buy an existing business than to start a new one. Bankers and investors generally feel more comfortable dealing with a business that already has a proven track record. In addition, buying a business may give you valuable legal rights, such as patents or copyrights, which can prove very profitable. Of course, there's no such thing as a sure thing--and buying an existing business is no exception. If you're not careful, you could get stuck with obsolete inventory, uncooperative employees or outdated distribution methods. To make sure you get the best deal when buying an existing business, be sure to follow these steps.

Buying the perfect business starts with choosing the right type of business for you. The best place to start is by looking at an industry with which you're both familiar and which you understand. Think long and hard about the types of businesses you're interested in and which best match your skills and experience. Also consider the size of business you are looking for, in terms of employees, number of locations and sales. Next, pinpoint the geographical area where you want to own a business. Assess labor pool and costs of doing business in that area, including wages and taxes, to make sure they're acceptable to you. Once you've chosen a region and an industry to focus on, investigate every business in the area that meets your requirements. Start by looking in the local newspaper's classified section under "Business Opportunities" or "Businesses for Sale". You can also run your own "Want to Buy" ad describing what you are looking for. Remember, just because a business isn't listed doesn't mean it isn't for sale. Talk to business owners in the industry; many of them might not have their businesses up for sale but would consider selling if you made them an offer. Put your networking abilities and business contacts to use, and you're likely to hear of other businesses that might be good prospects.

Contacting a business broker is another way to find businesses for sale. Most brokers are hired by sellers to find buyers and help negotiate deals. If you hire a broker, he or she will charge you a commission--typically 5 to 10 percent of the purchase price. The assistance brokers can offer, especially for first-time buyers, is often worth the cost. However, if you are really trying to save money, consider hiring a broker only when you are near the final negotiating phase. Brokers can offer assistance in several ways.

  • Prescreening businesses for you. Good brokers turn down many of the businesses they are asked to sell, whether because the seller won't provide full financial disclosures or because the business is overpriced. Going through a broker helps you avoid these bad risks.
  • Helping you pinpoint your interest. A good broker starts by finding out about your skills and interests, then helps you select the right business for you. With the help of a broker, you may discover that an industry you had never considered is the ideal one for you.
  • Negotiating. The negotiating process is really when brokers earn their keep. They help both parties stay focused on the ultimate goal and smooth over any problems that may arise.
  • Assisting with paperwork. Brokers know the latest laws and regulations affecting everything from licenses and permits to financing and escrow. They also know the most efficient ways to cut through red tape, which can slash months off the purchase process. Working with a broker reduces the risk that you'll neglect some crucial form, fee or step in the process.

Purchase eBooks for more detailed information:

10 Ways To Make A Million Dollars: https://www.amazon.com/dp/B072JVNHWS

Business Credit & Big Loans in 60 Days: https://www.amazon.com/Business-Credit-Big-Loans-Days-ebook/dp/B0727LF6QW/ref=sr_1_8?s=books&ie=UTF8&qid=1496506933&sr=1-8

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Make Millions Selling Medical Marijuana w/ Steven Murray

April 30, 2017

Chat with Steven Murray mentee of Tai Lopez and Grant Cardone, about MMJ. This multi-billion dollar industry is legal in California amongst many other states. Learn tips, tricks, do's and don'ts. 

Steven Murray ran the largest legal medical cannabis delivery service in California providing overnight delivery statewide and on-demand delivery in select cities.

Culturally, California is pretty accepting of recreational pot. The state renowned for growing marijuana outdoors, but an unfortunate consequence of this is that many illegal growers have a reputation for damaging the National Forest. In addition to polluting nature, growers are threatening the ecosystem because marijuana is a non-native plant. If recreational use is legalized, people will be able to grow in more public places (like their backyards) and the threat to the National Forest will be reduced or eliminated.

 

Purchase eBooks for more detailed information:

10 Ways To Make A Million Dollars: https://www.amazon.com/dp/B072JVNHWS

Business Credit & Big Loans in 60 Days: https://www.amazon.com/Business-Credit-Big-Loans-Days-ebook/dp/B0727LF6QW/ref=sr_1_8?s=books&ie=UTF8&qid=1496506933&sr=1-8

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How to Boost Your Credit Score in 30 Days

April 24, 2017

Many people are distressed to learn that even though they pay off their credit card balances in full each month, they’re still getting dinged on the amounts-owed portion of their score. This is because exceeding a 30% credit utilization ratio at any point in a billing cycle on any one of your cards could do damage.

But there are tactics you can use get around this problem; in other words, you can win the credit utilization game. Here’s how.

Credit utilization is the ratio of your credit card balances to credit limits. For example, if your balance is $900 and your credit limit is $1,000, then your credit utilization for that credit card is 90%. 

If it’s tough for you to avoid utilizing more than 30% of your available credit before the month is up, another solution might be to request a credit line increase on your card(s). For example, if your credit limit is currently $5,000, but you usually charge $2,500 to your card every month, you’re regularly hitting a 50% credit utilization ratio.

But if you raise your credit limit to $10,000, you can spend the same amount every month and only get as high as a 25% balance-to-limit ratio. This could make a big difference in your credit score in the long run.

Be aware that requesting a credit line increase from your issuer might initiate a hard inquiry to your credit report. This might cost you a few points on your credit score in the short-term, but as long as you’re practicing good credit habits, it should bounce back quickly.

In general, most credit card issuers report your balance and payment activity to the credit bureaus once per month. However, this doesn’t necessarily coincide nicely with when your bill is due. If your issuer reports a few days before the end of your billing cycle, you’ll consistently look like you’re carrying a high balance – even if you’re going to pay it off in just a few days!

But this can be solved by placing a quick call to your card issuer’s customer service line and asking when they report to the credit bureaus. Simply pay off as much of your balance as you can in advance of that date every month and you might see a jump in your score.

Nerd note: I called my credit card issuer’s customer service line to test out this trick and found that they report to the credit bureaus on the last business day of each month. Since my bill is usually due on the 10th, I’m sure my credit utilization looks pretty high every time the credit bureaus collect information about me. I’ll be paying as much of my bill as possible before the last business day of the month from now on.

Purchase eBooks for more detailed information:

10 Ways To Make A Million Dollars: https://www.amazon.com/dp/B072JVNHWS

Business Credit & Big Loans in 60 Days: https://www.amazon.com/Business-Credit-Big-Loans-Days-ebook/dp/B0727LF6QW/ref=sr_1_8?s=books&ie=UTF8&qid=1496506933&sr=1-8

 

Sponsors:

http://alphacreditpros.com

http://legalzoom.com

 

 

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Why You Are a Starving Artist

April 21, 2017

You are a starving artist because you are too focused on the talent. You need a large marketing budget.

Breakdown of artist funding:

While each recording deal is different, there are common areas of investment that usually feature, particularly in an agreement involving emerging artists. These are the payment of an advance, the funding of a recording, music video production, tour support and promotional costs. It can cost between $500,000 and $2,000,000 to break an artist in a major recorded music market.

In my opinion, marketing budgets for artists should be allocated in this manner:

  • 50% PR: hire top notch writers/media personalities to write about your band. This will induce virality/word of mouth. Better if these writers are affiliated with any top music blogs/magazines so it's easier to capture audience.
  • 30% Digital Assets: Invest on a website and premium accounts of music streaming services. By doing so, you'll be able to build a more legitimate online image. Of course, if these PR people are to write about you, it's better that they have a drive-to-site call to action so your potential audience will instantly have an access to your songs.
  • 20% Online Paid Advertisement: the marketing funnel dictates that building awareness is the first step to any successful product launch. For your artist you can do this through paid advertisements in top social media accounts. I'm still an advocate of Facebook and Twitter advertising as they are able to help you cherry-pick and detail to which specific audience you want to show your ads. By doing this, you know you're only placing it in news feeds of people who have a high likelihood of clicking and converting. But the key thing here is you do not want to drown in a sea of ads. It is then important that (a) your content should both stand out by making it more multi-media and interactive, (b) yet it should still blend in their newsfeeds to avoid seeming like a hard-sell, (c) you know your audience very very well. Know where most of them live, which artists they also listen to so you'll pop in the suggested pages.

These are just top of mind ideas. Hope it helps.

Purchase eBooks for more detailed information:

10 Ways To Make A Million Dollars: https://www.amazon.com/dp/B072JVNHWS

Business Credit & Big Loans in 60 Days: https://www.amazon.com/Business-Credit-Big-Loans-Days-ebook/dp/B0727LF6QW/ref=sr_1_8?s=books&ie=UTF8&qid=1496506933&sr=1-8

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Should You Blow Money On Real Estate?

April 21, 2017

Three Pros:

1. You have coordinate control of your land speculation.

2 .You get month-to-month salary from occupants.

3. Your venture property is a benefit and a satisfies a fundamental need.

 

Three Cons:

1. Markets can be whimsical; you have no assurances.

2. The vast majority must be landowners and in addition financial specialists.

3. Securing financing can be extreme for unadulterated ventures.

 

Click to link purchase the "Business Credit & Big Loans in 60 Days" eBook: https://www.amazon.com/Business-Credit-Big-Loans-Days-ebook/dp/B0727LF6QW/ref=sr_1_8?s=books&ie=UTF8&qid=1496506933&sr=1-8

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Procrastination Is Killing You

April 21, 2017

Procrastination begins from a shirking of something from dread, then turns into an example that solidifies into a propensity.

We strengthen this stalling propensity through years of practice, and it harms us in such a variety of routes in our lives — with work errands, as well as significantly more.

Break the habit.

Try these strategies to stop procrastinating:

1. Take five minutes to list out the things "you were going to do tomorrow."

On a blank sheet of paper, note several important activities you are delaying or have put on hold.

2. Look at your list—and do one thing on it right now.

Put the energy you've been directing toward excuses into the activity you've been avoiding. Action eliminates anxiety.

3. Pick a time (today) to work on the list.  

If getting started is the hard part for you, set aside a designated time slot, at least 30 minutes, for work specifically on one job, project or personal goal that you've been "leaving until later."

4. Quit trying to be perfect.

What counts is the quality of effort, not perfect results. Don't let yourself get bogged down with a preoccupation for perfectionism.

5. If what you're putting off involves other people, talk to them.

Your reasons for delaying action might be imaginary. Lack of communication often turns molehills into mountains.

6. Ask yourself, What's the worst thing that could happen if I did this today? 

Do you fear the consequences associated with the action you've been avoiding? The worst-case scenario most likely would be a minor inconvenience or a temporary setback. 

7. Imagine how you'll feel once you do whatever it is you've been postponing.   

Freedom from anxiety. Freedom from nagging pressures. Freedom from self-doubt. Accomplishing put-off tasks will give you a great boost of confidence and energy.

 

Purchase eBooks for more detailed information:

10 Ways To Make A Million Dollars: https://www.amazon.com/dp/B072JVNHWS

Business Credit & Big Loans in 60 Days: https://www.amazon.com/Business-Credit-Big-Loans-Days-ebook/dp/B0727LF6QW/ref=sr_1_8?s=books&ie=UTF8&qid=1496506933&sr=1-8

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